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Long Ireland began a little differently than most businesses. Two friends, Greg Martin and Dan Burke, got the crazy idea to go out and start a business because they wanted to do something they truly enjoyed: DRINK BEER!

… Okay, it’s a little more complicated than that.

A few years back while Greg was laid up on crutches, he was contemplating his career choices. Ready for a change, he started thinking about what he could do that he really enjoyed.

“I could only come up with three things,” he said.

1. Be a rock star.

2. Be a fireman.

3. Do something with beer.

“I started thinking it would be cool to start a brewery, so I began to investigate. Then it happened: my mother bought me a homebrew kit for Christmas. I was totally excited and I couldn’t wait to make my first brew. It came out horrible — but I drank it anyway. I was hooked. I began trying new recipes and tried to improve the process.”

Fast-forward about a year, and Greg had developed his brewing skills quite a bit. At one point he was talking to his friend and co-worker, Dan, who said he’d like to try brewing together the next time Greg was going to brew a batch.

“We bought some better equipment and brewed our first beer together; we made two cases of beer, and drank one case making it. NOT GOOD! Dan is production-minded — his motto is bigger is better. So while we continued to brew two cases each time, Dan began to “increase productivity.


Christine Gerani

Christine Gerani

Editor of SpotOnMagazine at SpotOnMagazine
Christine Gerani is the Editor of Long Island’s SpotOnMagazine, a website dedicated for lovers of Food, Booze and Music! She's interviewed everyone from Grammy winners to Reality Stars and is Executive Producer of "Bites & Booze with Matthew Kourie." Before that, Christine was a session singer and sang backup for Long Island Pop Star Debbie Gibson. She's performed at countless venue’s including Madison Square Garden, Nassau Coliseum and Wembley Stadium in England. She's recently been a judge at the Long Island Horseradish Festival and was lead judge at the My Country 96.1 Next Big Country Star! For the second year in a row she has been a "WingMan" for New York Best Wings Festival.
Christine Gerani

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